Consumer Reports’ Big Fail
Consumer Reports recently did a study on fish oil; purity, potency, consistency. This third party analysis is essential information that NEEDS to be done as frequently as possible.
BUT, Consumer Reports tested final products for spoilage. Many fish oils are flavored with lemon and orange flavors which create a false positive for anisidine on tests. This means, pure fish oil looks rancid if tested with flavors in them.
Consumer Reports January 2012 issue shows a very clean, diligent manufacturer, Nordic Naturals, as having evidence of spoilage. Guess what flavors they were?
So how do we tell if it is fresh or not? Normally manufacturers supply pre-flavored fish oil to third party groups. Nordic Naturals is actually leading the industry by developing a procedure to allow flavored fish oil to be tested without false positives for spoilage.
In conclusion, when the headlines show misleading information, don’t believe it. The study was flawed.
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